Email Marketing

Are you going to be a casualty of somebody’s spring cleaning blitz? Were you already a goner due to someone’s New Year’s resolution to simplify?

If you use email marketing, it’s a sure bet that consumers who “opted in” as subscribers will at times delete your unread emails simply because they feel overwhelmed. And inevitably, some recipients will end things altogether by unsubscribing, which you, the “dumpee,” will try not to take personally by picturing the dumper delivering that age-old breakup speech: “It’s not you; it’s me.”