It All Comes Together In Addison

Much excitement ran amidst Vivanti Group last week as our year-long collaboration with Matchbox Studios, Shiroma | Southwest and Addison was finally unveiled!

On January 23rd at Whole Foods Market, media, residents, businesses, visitors and city leaders stopped by to see what was coming together in Addison at the Rebranding Campaign Launch Party.

A Partnership of Success

Butler Burgher Group began as a boutique Dallas-based valuation and advisory firm with a strong presence in the Southwest. Over the last four years, the company has grown to 21 offices (and counting) coast to coast. CEO Diane Butler is leading this growth with a sense of diligence and purpose, along with a talented and experienced team of valuation professionals.

What Will You Wear To What To Wear?

We’re only a couple of days away from Mockingbird Station’s What To Wear Fashion Show: Style Lab, which will strut out Sept. 12 from 6 to 8 p.m. on the outdoor Mezzanine in front of the Angelika Film Center. The stylish soirée will be sponsored by Casa Noble Tequila and will feature complimentary cocktails and bites, an A+ roster of gorgeous models, first class music by DJ Feezy, extra credit prizes for our fashion over-achievers and a panel of six chic Style Lab notables ready to give you a crash course in looking amazing 101.

Why Should a Company Rebrand?

Change is inevitable. As any good business owner knows, the only way to stay ahead of the game is to evolve. But what about your company’s brand? Does your tagline still fit your company? Is your look outdated? Does your tone reflect your company today? Maybe it’s time for a little rebranding.

So, why should you change something you’ve known for years?

Rebranding isn’t just a facelift. It’s a chance to seize opportunities and foil the competition by introducing your newest services, address new audiences or enter new markets. It’s like a fresh start.

Bright Concept: Brand Positioning

A brand is like a reputation. It’s what people say about your company when you aren’t around. And brand positioning is the effort to influence and shape that conversation. 

Vivanti frequently joins forces with companies seeking to create or clarify their brand’s position in the market place. Our process includes researching competitors, analyzing market trends and interviewing key stakeholders to craft a brand position that is rooted in reality but maintains a reachable vision. 
Subscribe to Branding